Levi Roots soft drinks has launched brand new packaging to support an on-going revamp across its food and drink portfolio.

Rolling out on shelves from January across grocery, convenience and wholesale channels nationwide, the new image of Levi Roots is set to enhance brand recognition. The packaging also features a new black background and the use of bold colour to deliver strong shelf presence.

The rebrand also incorporates a change of name for Coconut Water ‘n’ Lime to Coconut Cooler. Available as a 2ltr Zero carbonate and a 500ml no added sugar still drink. The new name is now in keeping with the rest of the range, launched in 2011, with other flavour names including Caribbean Crush, Tropical Punch and Jamaican Sunset.

Levi Roots brand manager Nina Uttley said: “We are excited about introducing an image of Levi on pack because will help re-enforce the brands authentic Caribbean roots and therefore strengthen brand recognition on shelf which will attract both new and existing consumers alike to help support further growth of the soft drinks range.”