Kp salt and vinegar

KP Snacks has announced the £2.5m KPow! campaign.

The new campaign sees KP Nuts make its first appearance on TV in three years. Running from April to December, the campaign looks to highlight KP’s taste credentials and drive awareness of its wide range of flavours, particularly to a younger audience.

It will have a presence across all media channels, including TV, VOD, OOH, and Social. Created with illustration, there will be two adverts run, showing two different daytime occasions where moments can be made ‘utterly nut-tastic’.

Marketing manager at KP Snacks Jenny Blanco Barcia said: “KP is an established and trusted brand, but we know there is scope to increase opportunities for consumption, especially among younger consumers. Taste is the number one driver when it comes to choosing a snack so our new campaign looks to really emphasise the bold flavours that KP has to offer and drive greater awareness of the range.”