Kopparberg has added Crisp Apple to its range. Available across all channels from 1 January 2025, Kopparberg Crisp Apple offers drinkers the taste of a classic apple cider, balanced with a slightly sweeter profile.
The new line has been launched in response to a resurgence, particularly amongst younger drinkers, in popularity of apple cider.In addition to creating an offering that meets growing consumer demands, this new product aims to attract a new audience and offer an alternative to the more traditional cider brands already on offer.
Peter Bronsman, founder of Kopparberg, said: “Taste spearheads everything we do at Kopparberg and there is no brand that understands younger drinkers better than we do. With a growing demand for modern apple ciders, we are thrilled to be able to bring Kopparberg Crisp Apple to market in 2025, to ensure that drinkers can access the products they want, from the brands they love.”
Brian Perkins, President at Budweiser Brewing Group UK&I, added: “Kopparberg’s ability to meet evolving consumer tastes with new flavours is a key reason behind it being the leading brand in fruit cider in the UK. With the rise in apple cider as a preferred choice in the category, the product will not only attract existing fans, but also build new brand fans. We’re confident it will be a big hit across both the on and off trade and we look forward to seeing the reaction.”
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