Kinder is spreading the joy this Easter with an egg-citing retailer competition designed to drive consumers into store and increase sales.

The competition will see ten lucky retailers receive everything they need to execute the perfect Easter egg hunt in-store, or within their local communities.

The winners will receive; marketing materials such as posters for store windows, branded goods, free stock and incentivising consumer prizes such as family day-out vouchers.

Convenience stores are regarded by consumers as the service which has the most positive impact on local communities, according to ACS Local Shop Report 2015, and this campaign will support retailers in giving something back to their local community.

Retailers must visit one of the participating depots and fill in an entry form to nominate their store, or complete the form online at www.ferrero-trade.co.uk.

Entries open from January 11 and winners will be announced in early February, ahead of the activation of the Kinder Easter egg hunts on March 25-27 (Easter weekend).

Ferrero customer development director Levi Boorer said: “We admire and value everything that our retailer partners do to give back to the communities they operate in, and we want to lend a helping hand and spread some joy in-store at Easter. We are looking forward to receiving the store nominations and want to wish all retailers entering the best of luck.”

Kinder Joy (rrp 99p) is a limited edition plastic egg featuring a tab opening up into two halves - one half has layers of creamy milk and cocoa cream, and one contains a toy, along with a spoon to eat the cream.