Pladis is expanding its Jaffa Cakes biscuit brand into new territory with the launch of Jaffa Cakes Nibbles.

Launching on 7 January 2019 across all major retailers, the new product contains a zesty orange centre and light sponge, coated in milk and dark chocolate. Designed for sharing or on-the-go consumption in a bite-sized format, Jaffa Cakes Nibbles will look to capture shoppers seeking a sweet treat at any time of the day.

Emma Stowers, brand director for McVitie’s at Pladis UK&I, said: “Jaffa Cakes Nibbles will enable consumers to enjoy the much-loved snack like never before. This new and exciting concept is a total game-changer for the brand and Jaffa Cakes fans alike.”

“We know the UK loves Jaffa Cakes, with over 1 billion being eaten every year [pladis, sales out data], and we’re confident the brand-new format will appeal to a new generation of Jaffa Cakes Nibblers and help to unlock new consumption moments.”

The launch of the new Nibbles follows Pladis’s introduction of a new look for the Jaffa Cakes portfolio. The updated pack design aims to refresh and modernise the brand.

McVitie’s Jaffa Cakes Nibbles will be available in a 100g sharing pouch, as well as a 39g on-the-go handy pack (rrp £1.50 and £0.69 respectively). Both packs are recyclable through Pladis’ partnership with Terracycle.