JD & Coke cheers

Jack Daniel’s and Coca-Cola have officially announced the launch of Jack Daniel’s and Coca-Cola ready-to-drink (RTD).

Made with Jack Daniel’s Tennessee Whiskey and Coca-Cola, Jack Daniel’s & Coca-Cola RTD will hit shelves in in Great Britain alongside other markets in Europe - before expanding to other global markets in Latin America and Asia throughout 2023.

A Coca-Cola Zero Sugar version will also be available in Great Britain. The RRP for both variants is £2.30.

Elaine Maher, associate director at Coca-Cola Europacific Partners and distributor of Jack Daniel’s & Coca-Cola RTD in GB, said: “This is a huge moment for us, for our customers and for the alcoholic ready-to-drink (ARTD) category. The UK is the biggest ARTD market in Europe and expected to grow significantly by 2030, driven largely by pre-mixed cocktails Within this, whisky-based variants are in growth – and what better brands to join forces to accelerate this growth than Jack Daniel’s and Coca-Cola.

“Convenience and simplicity are key for in-home occasions, and with Jack Daniel’s & Coca-Cola now available in a ready-to-drink format, consumers can now easily replicate the perfect serve of this iconic ‘bar call’ drink at home.”