To celebrate the coronation of The King and The Queen Consort, Diageo has introduced a limited-edition design for its Pimm’s No.1 70cl and 1l bottles.
The design features a crown-shaped illustration of Buckingham Palace, complete with The King’s Guards, decked with purple and gold bunting and a banner proclaiming the Coronation Edition for 2023.
Charlotte Gibbon, category marketing director, gins, Pimm’s, Bailey’s & non-alcoholic, Diageo GB, said: “Pimm’s has a long association with British summertime and events. With the coronation taking place in May, as well as events such as Wimbledon and Royal Ascot, Pimm’s is the perfect accompaniment to these moments.”
Pimm’s No.1 is also available to purchase in a 250ml RTD premix format mixed with lemonade (5.4% ABV), available in single cans and 10 packs.
The firm claims that the Pimm’s brand has racked up total value sales of £78m across the trade (Nielsen).
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