Britvic’s J₂O Glitterberry flavour is hitting TV screens for the first time since 2011 with a new festive advertising camapign.

The new 10 second advert will run from 1 November to 31 December to coincide with the product’s early arrival in stores, and make the most of the Christmas opportunity. The new TV creative features J₂O’s brand ambassador, Mojo the Alpaca.

Trystan Farnworth, commercial director, convenience & impulse at Britvic, commented: “Glitterberry always proves to be a fantastic addition to the J₂O portfolio at Christmas and we continue to get great feedback from consumers who look out for it each year. We’re very excited to be supporting it with its own dedicated TV ad for the first time since 2011, driving increased awareness across the nation.

“The product will stand out on retailers’ shelves and is a great brand to build displays with to encourage their customers to pick it up as a tasty, refreshing drink to take to Christmas parties and family gatherings this festive season. J2O Glitterberry is the ideal alternative to an alcoholic drink which still tastes and looks great.”

J₂O Glitterberry is available in multipacks of four, featuring a Christmas packaging design. (rrp £4.39)

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