J2O is helping consumers find their social mojo with the brand’s latest multi-million pound campaign featuring its new brand ambassador - a cockney alpaca named Mojo.
As the new brand ambassador for J2O and J2O Spritz, Mojo will feature at the heart of the £3m campaign and allow retailers to maximise their soft drinks sales this summer.
The Find Your Mojo campaign, launches on May 25 and will run until the end of August. The campaign includes a new TV advertising creative that will feature on mainstream channels nationwide.
The campaign will be supported with outdoor advertising, focusing on J2O and J2O Spritz, and a refreshed brand website.
Trystan Farnworth, commercial director for convenience & impulse at Britvic, said: “We all have a fun loving social side – sometimes we just need someone or something to help bring it out – and that’s exactly where Mojo the alpaca comes in. Throughout the campaign, he will offer his pearls of wisdom to help people make the most of their social occasions and find their mojo.”
“With more social occasions taking place in summer (Kantar Worldpanel 12we, 16th July 2017), there are more opportunities to sell soft drinks, with days out, picnics and BBQs all rising in popularity. Our cheeky new campaign will help retailers take advantage of this seasonal uplift in socializing with J2O so we recommend retailers stock up on the full J2O range now.”