Britvic is launching Robinsons Fruit Creations in the convenience channel, with the roll-out of new price-marked bottles.
The 1 ltr fruit juice range is available in two flavours: orange & mango; and peach & raspberry, with the launch being supported by special trade offers (£1.99 PMP).
With twice the fruit content of regular squash, Robinsons Fruit Creations is designed to be an everyday premium drinks option for adults.
The brand is now worth more than £20 million in retail sales value, making it the biggest soft drinks launch of 2018 [Nielsen Scantrack, Total Coverage, Value Sales, 52 w/e 29.12.18].
The Robinsons Creations PMPs will also sit alongside a new 2 for £2.50 price-mark deal for the Robinsons core range, running across the brand’s 900ml apple & blackcurrant; orange & pineapple; tropical; orange; and summer fruits flavours.
Trystan Farnworth, commercial director for convenience and impulse at Britvic, said “The launch of the price-marked packs comes at the perfect time as the Fruit Creations range is back on TV until March, meaning the product is front of mind for shoppers.”