J2O, the UK’s No1 (Nielsen, 5 Aug 2017) iconic juice drink brand, is revealing a festive flavour and a christmas quiz.
Limited edition glitter berry flavour - a unique blend of grape, cherry, a hint of spice and edible glitter - is back by popular demand this Christmas.
What’s more, a ‘Merry Quizmas’ quiz will be found through Facebook Messenger. Competitors need to answer 10 questions correctly to be in with a chance of winning vouchers which are redeemable in a number of retail and foodservice outlets.
Launching in October and running throughout the festive period until the new year, ‘Merry Quizmas’ will be promoted on seasonal packs of J2O; Fruit Blend (275ml, 4pk, rrp £4.39), Orange & Passionfruit and Glitter Berry (275ml, 10pk, rrp £9.90)
The on-pack Christmas promotion will be supported by a £2m marketing campaign that includes outdoor, digital and point of purchase activation.
Kevin McNair, marketing director at Britvic GB, said: “This year, we are building on the success of the brand, bringing flavour and personality together and reminding shoppers why J2O is at the heart of key Christmas social moments. We know that people love playing games at Christmas time and Merry Quizmas has been designed to be a shareable experience to help people re-discover their competitive streak when it comes to game playing.”