The C&C Group has created a blueberry variant for Hornsby’s American-style cider.
This is the third variant in the range, which is available now in 4 x 330ml packs with an ABV of 4%.
The new flavour will be backed with a summer marketing campaign aimed at the brand’s young adult target consumer.
Brand manager Amy Burns said: “Hornsby’s has opened up a large growth area in the cider market and with two fantastic flavours already under our belt, blueberry was a natural progression. Sweet, crisp and refreshing, it blends the best of flavours from both sides of the Atlantic, with a nod to our laidback California roots.”