Coca-Cola Enterprises (CCE) is marking the festive countdown with the launch of its Christmas truck tour.
The brand is also supporting this with an on-pack promotion, live now, as well as the return of its ‘Holidays are Coming’ TV advert, hitting screens on November 20.
The on-pack promotion gives consumers the chance to win a two hour visit from the Coca-Cola Christmas truck to their home town, plus a £5,000 hamper. Featuring across the Coca-Cola portfolio on a range of pack formats including 500ml and 1.75l, consumers will receive a unique on-pack code that can be entered online to be in with a chance of winning. The competition will be supported with in-store truck inspired POS.
In addition to the competition the Christmas truck tour will stop at more than 40 locations across Great Britain over a six-week period
Caroline Cater, director of operational marketing at Coca-Cola Enterprises, said: “When people think of Christmas, they often think of Coca-Cola. It’s once in a lifetime prizes like a visit from the Coca-Cola truck that really builds excitement around the holidays, and positions us as a brand synonymous with the festive season.
“Soft drinks in general are hugely important at this time of the year and are in fact the most frequently bought category in the eight weeks running up to Christmas. It is therefore important for us to provide captivating campaigns that allow retailers to maximise their Christmas sales.”