Highland Spring has launched a limited edition festive shrink wrap on its sparkling water multipacks.
Available in-store now, Highland Spring hopes to bring even more sparkle to the water fixture and drive stand out on shelf throughout the season.
The festive design is on the shrinkwrap of 6x500ml, 12x500ml and 4x1.5ltr Highland Spring Sparkling packs. The artwork has been created to encourage consumers to relax, unwind and escape with a guilt-free glass of Highland Spring Sparkling this season.
Andrea McQuaid, head of brand marketing at Highland Spring Group, said: “We know that consumers look to purchase more sparkling water at this time of year, and retailers can capitalise on this. Guaranteed to secure stand out on shelf, the festive shrink illustrates the brands unique provenance and luxury positioning by depicting the landscape that is the source of Highland Spring’s pure sparkling water.”