Performance nutrition brand Grenade has entered the frozen market with a vegetarian-friendly, low sugar, high protein ice cream bar. Carb Killa Ice Cream contains over 6.5g protein and less than 1.7g sugar.
Available in company-owned Blakemore stores and Tesco, the multipack of four (rrp £5) comes in White Chocolate and Peanut Nutter flavours. White Chocolate Cookie contains 120 calories per bar and comprises vanilla protein ice cream with chocolate sauce, topped with a layer of chocolate cookie crumb, and covered in white chocolate. Peanut Nutter contains 137 calories per bar and comprises caramel protein ice cream with caramel sauce, topped with a layer of roasted peanuts, and covered in milk chocolate.
Grenade head of product Rob Page said: “With our Carb Killa protein bar the UK’s best-selling since 2016, we’re delighted to be able to offer the same great taste in an even ‘cooler’ form. Having received countless requests over the years, we expect consumer appetite to be high, so we may well launch additional flavours later down the line. Watch this space!”