Grace Foods will add a £1 pricemarked pack to its aloe vera drinks range in January 2016.
The company is accelerating the growth of its 500ml range with a limited edition £1 PMP on its Original, Strawberry, Mango and Peach variants. Packs will be available .
Grace Foods UK Brand Manager Giuseppe Vullo said: “Shoppers are increasingly looking for value but do not want to compromise on taste and quality. Our new, striking £1 price-marked packs will help retailers meet this need as well as raising on-shelf awareness of Grace Aloe Vera Drinks and tapping into the huge levels of demand in recent years for delicious tasting, functional soft drinks with natural health benefits.”
Caribbean food and drink is now worth over £92.0m and is growing at 5%, according to the brand.
Grace Aloe Vera Drinks are made with real aloe vera pieces and juice with added fruit juices, are gluten free, suitable for vegetarians and contain up to 100% of your recommended daily intake of the antioxidant Vitamin C which helps to combat tiredness and fatigue.