Spicy Thai Ringos heat up the snacking category

Spicy Thai Ringos is the latest flavour from Golden Wonder’s top-selling snack brand.

Convenience Store’s Sarah Britton checks out the new launch, as well as Ringos Puffs.

Tapping into the continuing consumer interest in spicy flavours, Spicy Thai Ringos are the newest addition to the £1 PMP range that the firm claims is outperforming the market, +19.9% vs +10.7% (IRI).

Matt Smith, marketing director said: “With a real spicy kick and less than 100 calories per serving like the rest of the Ringos range, Spicy Thai delivers on the Golden Wonder’s brand promise of ‘more punch per crunch’”.

The new flavour is available in a 55g £1 PMP sharing bag and a six-pack (rrp £1.25).

The release follows on from the firm’s HFSS-compliant Ringos Puffs.

Find out all the latest crisp and snack trends in our latest in-depth feature.