Perfetti Van Melle has added a new handy grab & go sachet option to its successful range of less sugar and sugar free products.
The single serve sachets (rrp 60p), which are just 99 calories per pack, appeal to the health-conscious shopper, offering a sweet treat that delivers all the flavour, but less sugar, and fits in with the NHS Change4Life snack recommendation.
Available in two of Fruittella’s best-selling flavours – strawberry and summer fruits – each sachet holds seven chews, containing 30% less sugar and even more fruit juice per portion than a standard Fruittella chew. With 73% of sugar free and reduced sugar sales incremental to the confectionery category (Kantar World Panel 16 November 2017) the brand is building on the success of its range, increasing the choice of products to ensure broadened audience appeal and boosted sales for retailers.
Matthew Navier, Fruittella brand manager, said: “Our new Fruittella sachets are a must-stock, as they present an easy choice for shoppers looking to indulge their snack habit whilst keeping their calorie intake down. With each pack being under 100 calories, they are also compliant with Public Health England guidelines, which are top of mind with each addition to our sugar free and reduced sugar range.”