Nestlé Confectionery UK has come up with a new twist on a classic with Rowntree’s Fruit Pastilles Froosions.
The sweets combine two flavours in one pastille and will be available in a single tube (rrp 51p) and a sharing bag (RRP £1.29). Flavours include: blackcurrant and apple, lemon and lime, and pineapple and orange.
Available from 2 June, Froosions are aimed at 25-44 year olds. The fruit sugar category is growing ahead of the market at 4.2% compared to total confectionery which is up 3.1%.
Nestlé UK & Ireland senior corporate communications manager James Maxton said: “New Rowntree’s Fruit Pastilles Froosions are certain to boost confectionery category sales as a result of additional consumer excitement and interest driven by innovation from a much loved brand. Retailers looking to maximise sales should display off-shelf at launch so shoppers cannot miss it, as well as siting next to Rowntree’s Fruit Pastilles on the main confectionery fixture for long term sales.”