Estrella Galicia has announced a programme of activity to support its 0.0% lager in the UK.
Hoping to increase awareness of the alcohol-free lager, it is making branded POS material available to retailers and running an on-pack promotion offering the chance to win tickets to MotoGP events.
The company said the brand was a viable alternative to the “run-of-the-mill sweeter-style soft drinks in the alcohol-free sector”.
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