Estrella Galicia has announced a programme of activity to support its 0.0% lager in the UK.

Hoping to increase awareness of the alcohol-free lager, it is making branded POS material available to retailers and running an on-pack promotion offering the chance to win tickets to MotoGP events.

The company said the brand was a viable alternative to the “run-of-the-mill sweeter-style soft drinks in the alcohol-free sector”.