Emerge energy drinks brand has launched product redesigns across its entire portfolio.

The enhancements include a new packaging design to create a more premium look and brand proposition.

Arriving on shelves from mid-august, the new look retains the brands recognisable silver and red colour combination, with enhanced elements to the packaging design to improve consistency and range navigation between flavours.

Calli O’Brian, brand manager for Emerge, said: “The new packaging design is a progressive step forwards for Emerge, future-proofing this popular product in an evolving energy market. Retaining the great taste, affordable price point and standout colours that appeal to our core market, the design enhancements see Emerge take on a more premium look and feel which we are confident will continue to drive and increase demand.”