Dr Oetker Ristorante has launched a new First Dates-inspired ad campaign, as part of a sponsorship deal with Channel 4.

The collaboration kicked off on Monday 29th October and will run for six months until March 2019. The brand’s new TV adverts, dedicated social media content and new on-pack competition will give shoppers a chance to win a trip to Italy.

Dr Oetker is also giving away more than 450 date night kits as part of the camapaign, including Ristorante pizza vouchers, wine, movies and more.

Josephine Skinner, senior brand manager at Dr. Oetker, explained: “We are delighted to be working with Channel 4 and First Dates. The Ristorante brand offers an authentic and relatable Italian pizza experience for couples, perfect for a romantic date night, any night!

“We were blown away by the response to our call-out. We were told to expect around 500 entries so 6,000 responses were fantastic – there are clearly a lot of people out there who would appreciate a little romance!”

Jane Hector-Jones, group partnerships and content manager at Channel 4, added: “Dr. Oetker Ristorante Pizza wanted an authentic and warm articulation of romance that resonated with real life in the UK. In response to this brief and in collaboration with Twenty Twenty, we’ve developed a campaign that brings together the inimitable First Dates brand, Ristorante Pizza and a real-life romance to celebrate the little kindnesses that can mean so much.”

The partnership is part of a multimillion-pound campaign for Dr. Oetker Ristorante, bringing to life its values and taste credentials to a wider audience.