Dr. Oetker is going big with its latest home baking product launch: Jumbo Choc Chips.
The new product is twice the size of the brand’s standard chocolate chips and can be used to create chocolate cookies, muffins and traybakes.
Available in a 125g packs, Jumbo Choc Chips have an rrp of £1.49 and are available in milk chocolate or dark chocolate.
Riccardo Panichi, head of marketing for cake and dessert at Dr. Oetker UK, said: “One of the key trends we’ve identified in home baking this year is super-sized, indulgent food. We’ve launched Jumbo Choc Chips to meet this demand from bakers who want something different for their bakes. We’ll also be working with Proper Tasty to create engaging social media content around delicious recipes using the product.”
Jumbo Choc Chips are available for independent and major retailers to stock now.