Dr Oetker has revealed it is launching a new range of ready-to-use buttercream style icing, in a selection of flavours.
The new icing is available in three variants: rich chocolate; classic vanilla; and a limited edition gingerbread. (rrp £2.50 per 400g pack)
The buttercream can either be used for spreading, filling or piping onto bakes, with the product’s oval-shaped container designed to make it easier for consumers to spread straight from the tub.
Riccardo Panichi, head of marketing for cake and dessert at Dr. Oetker UK, said: “We’re always working on launching products that deliver superior quality for consumers, and our latest NPD does just that”.
“We’ve worked hard to make sure our Buttercream Style Icing is more in line with the British taste than the current offering on the market. Our product has a smooth but firm texture, ideal for both topping and filling bakes. We’re so confident consumers will love its velvety, delicious taste that we’re offering a money back guarantee.”