Dr. Oetker Ristorante is exclusively launching five price arked pack (PMP) variants into the convenience and independents channel.
The pizzas - Pepp-Salame, Funghi, Pollo, Mozzarella and Speciale - will all feature the price flash of £3.50 each or two for £5, and launch this month.
The launch follows a recent multimillion-pound refresh of its UK packaging and brand proposition as well as a new advertising platform entitled Brighten Your Day, which pays homage both the brands Italian inspired origins and the joy of eating Italian inspired pizza, and a £2m marketing campaign, Play It Italian, heralding the brand’s return to TV and video advertising.
Paula Wyatt, head of marketing at Dr. Oetker Ristorante, said: “2022 is becoming an even more exciting year for Ristorante, as we bolster the launch of our new Play It Italian brand proposition with this new offer for our partners across convenience store and independent retailers.
“PMPs have played a key role in helping retailers to overcome the misconception that you pay more at convenience, really standing out at the fixture, and helping shoppers in convenience channel to grab a great deal.
“Our recent brand relaunch coupled with this new PMP helps us to reinforce our commitment to quality, while also encouraging new customers specifically within the C&I sector to Play It Italian and make their money go further when enjoying a meal at home.”
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