Aryzta Food Solutions has launched a major redevelopment for its Cuisine de France range.

Including new products that have an artisan bakery theme, new product names and revamped packaging, the overhaul is designed to give a boulangerie feel to convenience stores.

As well the product revamp, Cuisine de France is also providing POS materials and rustic-looking fixtures in a variety of sizes to suit stores of all sizes. The style was launched in the Republic of Ireland in 2013.

Head of retail sales Aoife Kenny said the new programme can help retailers “rediscover the huge potential that fresh, in-store baked products provide”.

“This is an opportunity that many c-store retailers should consider seriously,” she said. “We’re taking the in-store bakery experience for both retailers and shoppers to a new level and providing a significant opportunity to drive sales and category growth.”

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