Country Choice unveils new ‘Savour It’ branding

Country Choice has revealed new branding for its bake in pack ‘Savour It’ concept.

Head of marketing and strategy Phil Carratt said the new brand identity will help the range stand out more to customers. “We have worked hard to make ‘Savour It’ one of the most recognisable and successful hot food concepts for convenience retailers,” he said. “In what is a very competitive and crowded market giving the brand a new identity will ensure that it continues to stand out, attract new consumers and retain existing ones. We have achieved this by incorporating new, eye-catching graphics on the packaging and extending the use of these to point of sale material, equipment solutions and other promotional items such as posters, car park banners, flag options, bollard covers, and window vinyls, all of which enable a retailer to make the ‘Savour It’ brand more visible to consumers. The product packaging also includes a window that allows consumers to see the products they are purchasing, enhancing their confidence in the quality and freshness of the food and making it easier for them to make quick decisions while shopping.”

The ‘Savour It’ proposition comes with a choice of branded hot display units including floor-standing and on-counter options. Retailers can either use their existing in-store bakery oven or rent or purchase a compact oven from Country Choice that comes complete with a stand, trays, oven gloves, and tongs.