Coca-Cola Enterprises (CCE) is investing in its mixer brand Schweppes, with the launch of a new digital television advert.
The advert will feature on on-demand TV service 4OD, YouTube and in cinemas across the summer, with another wave set to hit cinema screens in October.
The advert will support the core Schweppes mixers range, including products such as Schweppes Indian Tonic Water, Schweppes Bitter Lemon, and Schweppes Canada Dry Ginger Ale.
The advert is built around the strapline, ‘separating men from boys, separating women from girls’ and features a “humorous, youthful” tone.
Caroline Cater, operational marketing director at CCE, said: “Celebrating our 230-year heritage, whilst appealing to our target young adult consumer, the advert represents an exciting and humorous step-change for Schweppes, and we’re looking forward to continuing to invest in the brand later this year.”