Coca-Cola GB has launched its Rugby World Cup 2015 campaign as it looks to excite the nation ahead of the tournament later this year.
As official ’soft drink, water and sports drink supplier’ of the tournament, Coca-Cola is giving consumers across GB the chance to win an exclusive Rugby World Cup 2015 Coca-Cola Gilbert replica rugby ball in the run up to the event, supported by an on-pack promotion.
To be in with a chance of winning, consumers will need to look out for a promotional pack and enter the 10 digit unique code at www.winaball.co.uk to find out instantly if they are a winner.
The campaign is kicking off with a film featuring two Rugby World Cup winners. Further down the line Coca-Cola will be releasing a TV commercial to run alongside out of home advertising. Both will reflect the new one brand strategy, with Coca-Cola Zero leading a campaign that will feature all four Coca-Cola variants.
Alongside this activity, the brand will also be putting on hundreds of free, rugby-inspired sessions in six cities across the country throughout summer as part of its ParkLives programme.
Furthermore Coca-Cola is also working with its charity partner StreetGames to put on pop up street rugby sessions in every host city for the tournament.
Caroline Cater, operational marketing director at Coca-Cola Enterprises, said: “Our biggest ever rugby on-pack promotion will put up to one million balls into the hands of consumers across the country and help our customers by driving their soft drinks sales this summer ahead of the Tournament. We recommend retailers stock up now on the promotional packs ahead of potential consumer demand.”
The advert can be viewed here https://www.youtube.com/watch?v=PDcW7w_2sU