Coca-Cola’s Christmas campaign is back for 2014. As well as the traditional ‘Holidays are coming’ ad, there is also the ‘Give a Little Happiness’ TV ad and the Coca-Cola Christmas truck tour that is visiting 40 locations around the country and a digital media campaign.
There are also limited edition 500ml packs available for the festive period. Following the ‘Share a Coke’ theme, the bottles have the names of one of Santa’s reindeer on them.
Vice president of sales and marketing Nick Canney said: “Coca-Cola has become synonymous with Christmas and the festive period represents a big opportunity for retailers to drive in-store sales. Soft drinks is the top performing seasonal category at Christmas so we recommend retailers give over the space and display that reflects their importance at this time of the year.”