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The Cans range  is an unsweetened carbonated soft drink range that’s “on a mission to create a new ‘non-sweet’ category”.

The fledgling brand combines sparkling Alpine water with real fruit and effervescent bubbles. Made with just three ingredients, the range contains no added sugar, no sweeteners and nothing artificial.

Initially launching with Apple, Cherry and Lemon and an RRP of £1.39 per 330ml can, the drinks will be hitting the UK from 24 February.

The brand, which first launched to market in the Czech Republic 15 months ago has seen strong early success, selling more than a million to date. 2025 marks the entry into two new territories, the UK and the US, in a bid to secure sales of 8,000,000 before the end of 2025.

Co-founder and CEO, Dominic Rice, said: “Since we started our journey we’ve been shaking up the soft drinks category with our ‘non sweet’ offering and we can’t wait to launch in the UK. Our goal is to reduce global overconsumption of sugar by rethinking simple things and making them right. The UK is the next step in Cans’ mission to create and grow the best possible non-sweet drinks and with that fully establish the non-sweet category itself.”

Cans will have a presence at five national trade shows including the National Convenience Show in April.