The well-known Spanish wine brand, Campo Viejo, has had its most significant packaging update in the last eight years.
It is hoped the new bottles, which use 68% recycled glass, will better reflect the company’s sustainability ambitions. They have also got rid of the bottle netting in a bid to reduce CO2 emissions.
The new design incorporates a twist on the logo and crest of the Rioja winery and simplifies the ribbed detailing around the labels. These have been changed to a continuous golden line to replace the dotted design and double borders used up until now.
Lucy Bearman, wine portfolio director for Pernod Ricard UK, said: “Campo Viejo is one of the world’s most admired brands and is experiencing growth of +5.6%. The new visual identity maintains Campo Viejo’s bold colour pallet and modern classic appearance, whilst reflecting the premium quality of the wine as substantiated at the recent Mundus Vini awards. These are subtle, evolutionary enhancements but importantly an opportunity to make more sustainable, packaging choices. We are set to continue to drive value into the Spanish category by maintaining our loyal shopper base and attracting new consumers with this enhanced design from Campo Viejo.”
Across the range, bottle labels will change from adhesive labels to recyclable FSC-certified PET paper. A reduction in the label size and redesign of the graphic elements will use less inks and paper.