King Juice Europe has announced an expansion strategy for its Calypso brand including a new line of sparkling zero-sugar lemonades and a formulation refresh.
Billed as the brand’s “most ambitious move for Europe to date”, the new Zero Sugar Sparkling Lemonade range will be available in 330ml can format and will be available in three vibrant flavours: Blood Orange Breeze, Apple Oasis and Berry Bloom. Calypso has also reformulated its core lemonade line, reducing the sugar by nearly 60%. This is in response to increased consumer and customer demand for lower-sugar options and follows successful consumer market testing in the UK. This refreshed product line will also feature two new flavours: Yuzu Lychee Lemonade and Sunset Peach Lemonade. Both will be served in Calypso’s 473ml glass bottles.
These additions will roll out in January 2026, and the launch will be supported by comprehensive retail activations and exciting consumer campaigns in key European markets throughout 2026 including the UK, Germany and France.
Managing director at King Juice Europe, Francesco Falletti di Villafalletto, said: “This launch is a major strategic milestone for the brand. For the first time, we have developed an entire pipeline of innovation exclusively for Europe. We are investing heavily in the region, committed to innovation for years to come, and focused on expanding the lemonade category through products that offer consumers genuine choice and refreshing new flavours. This is the beginning of a long-term roadmap centred on sustainable category brand growth and the needs of global consumers.”
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