Cadbury is supporting its iconic chocolate singles range with a new three-year ‘Obey Your Mouth’ campaign.

The new campaign, which is part of the brand’s long-term commitment to drive category growth, will tap into the consumer’s need for a great chocolate experience.

The campaign will launch on May 9 with Crunchie’s first new TV advert for 16 years.

Activity will use a full mix of TV, outdoor, in-store, PR and digital activity, and will continue over three years with a £6m investment in the first year alone.

It aims to leverage the strength of the core range to the younger generation as well as reminding existing consumers of the repertoire of brands available.

The focus of the campaign will be on the brand’s top-selling adult singles (Crunchie, Wispa, Double Decker, Boost, and Twirl), which offer something for every appetite.

Cadbury Singles brand manager Barbora Hrdlickova said: “By heroing our singles brands, this campaign is aimed at showing consumers no matter what your mouth is desiring, Cadbury has the one for you. Cadbury is the number one supplier of chocolate singles in the market[2] with over one million bars sold every day so this is an unmissable opportunity for retailers.

“It will also be fantastic to see Crunchie back on big and small screens after over a decade and to introduce the brand to a new generation. We’ll be letting young adults experience the joy that comes with the end of a working week through new channels such as Snapchat, where we’ll be launching sponsored lenses for Crunchie on three consecutive Fridays.”

For more information on how to maximise chocolate singles sales in-store visit