Kicking off another competition for 2025, Cadbury’s football club partnership program which offers exclusive initiatives with some of the biggest clubs in UK football – are proud to announce Cadbury Game Changing Wins, a consumer promotion offering the opportunity to win amazing prizes, including one of four meet and greets with some of the UK and Ireland’s most well-known female footballers.
Generosity is at the heart of the Game Changing Wins promotion, featuring fantastic sporting talent who’ve changed the face of football.
The promotion aims to highlight how small acts of generosity can make a big difference, celebrating those closest to the players and the impact they have had on their lives, from taking them to training, to their constant words of encouragement. Alongside the four amazing meet and greet prizes, which include a hotel stay and travel for the winner and three guests, runners up can also win daily prizes, including matchday tickets for the 2025/2026 season with participating clubs and hundreds of instant win lifestyle vouchers.
To enter, shoppers simply purchase a participating pack from Cadbury chocolate including singles, bars, bags and multipacks, the Cadbury biscuits range including Cadbury Fingers and Cadbury Brunch, Maynards Bassets bags or Trebor mints. They then input the pack’s details at gamechanging.cadbury.co.uk to be in with a chance of winning.
The talent at the forefront of this promotion are none other than Cadbury’s very own Game Changers - Leah Williamson, Katie McCabe, Jill Scott and Lauren James, all of whom have been an inspiration on and off the pitch, achieving significant success at both international and domestic level.
In addition, the Cadbury Community Game Changers competition honours the independent retail players of the season and recognises the incredible initiatives so many are leading in their local communities. It gives retailers the chance to be celebrated as Game Changers and the opportunity for five lucky winners to win up to £1000. To enter, all retailers need to do is share 300 words on Mondelēz International’s trade facing website snackdisplay.co.uk to describe how they’ve been true Community Game Changers, with the best examples of community engagement winning the grand prize.
There are also prizes for runners up - 10 retailers will be able to win £500 for their store, and 15 entrants will take home a Cadbury winners’ hamper to enjoy or use as a community fundraiser.
Bethan Williams, Junior brand manager, Cadbury Bitesize, said, “We know our retailers are game changers too – playing a huge part in the community and providing countless benefits and support to their customers. It’s an honour to be able to give back to them in this way.”
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