Cadbury is launching a new limited-edition bar to the Twirl range - Twirl White Dipped.
Described as the perfect combination of Cadbury Twirl’s milk chocolate curls and swirls, covered in a layer of white chocolate, the bars will be available from early June.
The 43g bars carry an RRP of 99p, with a case size of 48. The launch, which follows the success of Twirl’s Orange, Caramel and Mint varieties will be supported by PR, social and in-store activations.
Katya Savelieva, brand manager for Cadbury Twirl at supplier Mondelēz International, said: “We’re delighted to be building on the love of Cadbury Twirl with this new limited offering. The combination of milk and white chocolate is proving to be a consumer favourite. Bringing this increasingly popular combination to life in the form of a Cadbury Twirl and its distinct swirly and melty chocolatiness will offer consumers something completely new and unique that we’re certain they’ll love.”
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