Cadbury Brunch Bar is improving its Brunch Bar offering with the arrival of a new single format and two new launches created to help retailers tap into demand for impulse biscuits.

Cadbury Brunch Bars NPD

From this month, the brand’s Choc Chip variant will be available as a 32g single bar (rrp 55p) for the first time to help drive from on-the-go shoppers.

Cadbury has also created Brunch Bar Peanut Protein and Cadbury Brunch Bar Cranberry & Nuts Protein multipacks to give consumers additional benefits with their snacks. Both new flavours will be available in 5 x 32g packs with an rrp of £2.

Anna Petsi, brand manager for Cadbury Brunch Bar at Mondelēz International, said: “Our research tells us that two in three cereal bar buyers are interested in protein bars (Snackchat online survey 2018), associating them with energy and broader health benefits. We know therefore that there is a great opportunity for retailers to tap into this demand, especially from a trusted brand like Cadbury Brunch Bar.

“The launch of the new Cadbury Brunch Bar flavours with added protein will bring new shoppers into the category for independent retailers and drive year-round sales of their biscuit range in store.

“Around 99% of cereal bar buyers see taste as the most important criteria when buying a protein bar (Snackchat online survey 2018), so by enabling consumers to enjoy the classic Cadbury taste combined with protein, the range is certainly set to be a hit with shoppers,” added Petsi. “The launch of a new single format for the popular Choc Chip flavour is another way Cadbury Brunch Bars are supporting the independent retail channel.”

The new added-protein bars will be hit c-store shelves before the end of the month and the single bar will be available from October.