Mondelez International has revealed its Halloween treats including a new Cadbury Ghooost Egg.
As the fourth biggest confectionery event of the year (Nielsen Scantrack GB 2 weeks to 31.10.15), Halloween provides a huge opportunity for retailers to capatilise on consumer demand.
New for 2016 is Cadbury Ghooost Egg, a Cadbury chocolate egg filled with gooey white fondant. The new packs will offer customers the chance to instantly win a family ticket to Alton Towers Scarefest if they find one of 50 hidden eggs containing a yolk and winning coupon.
Cadbury Crunchy Spider is back for 2016, featuring Cadbury chocolate filled with green crispy bites, is the third most popular SKU at Halloween, worth £376,000 (Nielsen, Total coverage, four weeks to 31.10.15).
With Halloween being a shorter season, Mondelez International recommends a tight range, clear segmentation and signposting on shelf will help boost sales.