Butterkist, the UK’s number one branded popcorn, is launching a 60g Toffee Grab Bag.
The ‘Food To Go’ sector is set to grow by +46% by 2022 (Him! 2018) and popcorn has been a major driver for growth within the crisps, snack and nuts market in the past two years, with the handy pack popcorn market seeing 21.4% growth during this period (Nielsen Mat impulse 24.03.18).
Matt Collins, sales director for Convenience, Wholesale, Discounters & Foodservice at KP Snacks, said: “Butterkist is an iconic brand within the popcorn category, currently three times bigger than any competitors, and is perfectly positioned to continue driving growth in the category and sales of popcorn through the on the go occasion.”
The new grab bag is available now with an rrp of £0.89p.