Poppets, the much-loved retro chocolate brand, is delighting loyal fans and a new generation of snack lovers alike with a limited-edition partnership with Universal Studios celebrating the release of Wicked: For Good.
For a limited time, fans can enjoy special edition packs featuring Glinda & Elphaba as part of a fitting collaboration for a chocolate brand synonymous with the cinema experience.
Michael Inpong, chief marketing officer at supplier Valeo Foods UK, said: “Poppets has always been part of Britain’s cinema story, and our partnership with Wicked: For Good is a perfect way to celebrate that heritage. It’s a brand that connects generations - nostalgic for some - yet new and exciting for others.”
As nostalgia continues to influence food and snacking trends across the UK, Poppets is perfectly positioned to capture consumers’ appetite for familiar favourites reimagined for today’s market. Proudly made in the UK using responsibly sourced cocoa, the brand continues to combine quality ingredients with a playful spirit.
The limited Wicked packs will be available with an RRP of £1.50 for 100g and 60p for 40g packs. Whether shoppers are rediscovering a family favourite or trying Poppets for the first time, get ready for a delicious dose of nostalgia, just in time for one of the year’s most magical movie moments.
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