Bury Black Pudding has announced a refreshed brand identity to “reflect the brand’s evolution as a health-focused food, while remaining firmly rooted in the traditions and craftsmanship that have defined it for more than a century,” it said.
As part of the refresh, the brand has unveiled a new logo and redesigned website, created to give the brand a “clearer, more contemporary presence while better telling the story of its heritage, provenance and nutritional credentials,” it added.
The new approach places greater emphasis on the town widely recognised as the home of this particular foodstuff, and where Bury Black Pudding’s story began.
The rebrand also aims to continue to acknowledge generations of skill and knowledge, celebrating the people, place, and process behind a product long part of British food culture.
However, the product itself remains unchanged, made using a traditional recipe dating back over 100 years, with the same ingredients, methods and standards.
Last week, the brand also gave its Bury Market stall (above) a fresh new look, bringing the updated brand identity to life on the ground. The redesigned stall creates a more inviting and contemporary presence, making it easier for shoppers to explore the range and experience the brand in person.
Matthew McDermid, brand and marketing manager, said, “This is about clarity rather than change. We wanted our identity to better reflect a product rooted in Bury, shaped by generations of expertise and increasingly understood for its nutritional value. What hasn’t changed is how we make our black pudding, the recipe we use, or the pride we take in producing it where it all began.”
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