Burton’s Biscuit Company is introducing an element of fright to the fixture with the launch of its 2016 Halloween Cadbury Biscuits range.

The Halloween range comprises four products which launch in August and will be on-sale until October 31.

Burton’s is the leading manufacturer of biscuits for Halloween (Nielsen Scantrack Data to w.e. 31.10.15), with branded products driving growth within Halloween across all snacking categories, including biscuits (Nielsen Scantrack Total GB to w/e 31st October 2015).

The Burton’s Halloween line-up includes:

Cadbury Screme Egg Biscuits (139g x 12 / MRSP £1.79 - £1.00)

Cadbury Animals Halloweenies (110g x 8 / MRSP £1.79 - £1.00) featuring Halloween themed biscuits in the shape of bats, spiders and other creepy crawlies.

Cadbury Mini Fingers (110g x 8 / MRSP £1.79 - £1.00) with a themed on-pack design.

Cadbury Trick or Treat Biscuits (330g x 4 / MRSP £4.49 - £3.00): An assortment of 15 bags of Cadbury Mini Fingers, Mini Animals and Mini Dino’s, in a handy box, ideal for trick-or-treating.

David Costello, head of category & shopper management at Burton’s Biscuit Company, says: “Halloween is the UK’s fourth largest event, appealing to more than 1 in 5 households and representing a huge profit opportunity for retailers.

“Research has shown that over two thirds of shoppers spend an average of £1 per pack on Halloween products (Kantar Worldpanel 6 w/e 1 Nov 2015), making low entry price points really important. With the Cadbury Biscuits Halloween line-up we’re meeting this need, bringing incremental shoppers to seasonal sweet biscuits, and working with retailers to drive shoppers to the fixture ahead of the Christmas period.”