Britvic Soft Drinks has returned with its Taste of Summer portfolio promotion following its launch last year.

The campaign, driven by some of Britvic’s leading brands, aims to disrupt the shopping habits of the consumer to maximise sales opportunities in categories such as flavoured carbonates, lemonade, juice drinks and water this season.

Kicking off this month and running through to July, the campaign aims to increase the visibility and driving impulse purchase of 15 core SKUs across the Tango, 7Up, Mountain Dew, Ballygowan, Lipton and Juice Drench brands in different pack formats.

The Taste of Summer portfolio promotion is supported by out of store media, as well as pos to increase overall footfall in-store.

Nigel Paine, GB commercial director for Out of Home at Britvic Soft Drinks, said: “The Taste of Summer Campaign was such a resounding success for retailers last summer that we can’t wait to re-launch for 2015.

“We’re committed to providing retailers with the best tools to capitalise on the seasonal trend of immediate refreshment.”