Soft drinks company Britvic has launched a new sustainable business programme, aimed at helping consumers make healthier choices, supporting communities and minimising the brand’s impact on the environment.
“A Healthier Everyday” has been introduced following a review by the company into how it can ensure its sustainability programme works effectively. The programme has also been added to Britvic’s broader business strategy.
The brand is looking to tackle public health issues by reformulating some of its products. Since 2013, Britvic has removed over 20bn calories each year from its GB drinks portfolio.
Matt Barwell, chief marketing officer at Britvic, said: “We have been bringing enjoyment to millions of everyday moments for over a century through our much-loved brands and we are committed to continuing to make a positive difference to the world around us – helping to make it healthier, happier, and more sustainable.”
By 2020, Britvic wants to reduce the average calories of its soft drinks by 20% (per 250ml serving to 28kcal). The Brand also wants to achieve zero waste to landfill across its global manufacturing sites and reduce the amount of materials used across all its products by introducing recycled PET.