Boost Drinks has expanded its partnership with Leeds United marking the brand’s third consecutive year as an Official Partner of the football club.
The agreement between the two brands will continue to drive an all-round highly engaging consumer experience from digital led stadium branding to social media activations. As a Gold Tier Partner, Boost Drinks will have increased stadium branding extending across the West Stand, Player Tunnel and three external banners.
Boost Drinks will also be the shirt sponsor for all club playoffs and grand finals organised by the Premier League. As well as this, fans will also be offered plenty of opportunities to indulge in the Boost range with product sampling on game days and Boost fridges located in four of the official Leeds United retail stores, Boost Energy, Boost Iced Coffee and Boost Sport will also be available at the stadium on match days – an initiative from last year’s partnership.
Adrian Hipkiss, marketing, and international business director at Boost Drinks said: “We’re delighted to amplify our partnership with Leeds United FC ready for the 22/23 season. Last season’s partnership was incredibly successful, we have driven brilliant launches, activations, and experiences. As two passionate and ambitious brands, the close alignment of our values has enabled us to work hand in hand, to build a fantastic relationship with one another. It’s been a pleasure witnessing the Boost brand go from strength-to-strength, and we are confident that our work with the club will help elevate our brand health further. Above all, being able to associate Boost Drinks with such a prestigious club rooted in history, made up of a talented team and passionate fan base, is a true honour!”
Paul Bell, executive director of Leeds United said: “We are delighted to grow and extend our partnership with Boost Drinks. Over the past three years we have worked closely with the brand to help create some fantastic digital content and to help raise awareness of the Boost brand globally through the Premier League platform that we are able to provide our partners. We look forward to working with the team at Boost”
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