Bodyform has relaunched its popular Pink Ticket on-pack promotion this month after the 2016 campaign delivered an 18% sales uplift, 195,000 new shoppers and the brand’s highest ever market shar.
Lucky shoppers who find one of the ten Pink Tickets hidden inside promotional packs of Bodyform Ultra and Bodyform Liners will instantly win an adventure to the ‘fearless destination’ of their choice, with experiences such adventures in Bali, New York and Auckland, up for grabs.
Bodyform and Golden Moments have joined forces again to offer everyone that purchases a promotional pack of Bodyform a £10 experience voucher.
The voucher can be redeemed against more than 2,000 experiences. All shoppers need to do is head to the dedicated microsite www.bodyformpinkticketadventures.co.uk and enter their unique code found on pack to claim their free voucher.
Traci Baxter, Bodyform marketing manager, said: “Pink Ticket was not only successful in driving category value and volume but also in bringing the Bodyform ‘Live Fearless’ brand ethos to life. Being able to offer our shoppers the chance to try a new, fun and exciting experience is the perfect way to achieve this and with Bodyform, women can continue to ‘Live Fearless’ any day of the month without letting their period hold them back.”
The Pink Ticket promotion is now live and will run in store until March 2017. The campaign will be supported with advertising on Facebook and Instagram alongside heavyweight in store activity.