Bodyform has launched an on-pack promotion that will give women the chance to win a trip for two to New York.
The pink ticket campaign will give ten lucky customers the chance to win the instant prize trip by simply finding a ticket in a pack of Bodyform female hygiene products.
Everyone that purchases a promotional pack will have the opportunity to claim a £10 Golden Moments experience voucher which can be used for more than 2,000 experiences. To claim their free £10 voucher, consumers need to visit www.bodyformpinkticket.com and enter the unique code found on promotional packs.
This will be supported with an ad campaign on YouTube, Facebook, radio, video on demand, shopper media, vlogger, consumer and trade press, with giveaways on Twitter.
Bodyform marketing manager Janet McQuillan said: “The Bodyform pink ticket promotion is all about driving fun and excitement in the category, and we want to share this excitement with all of our consumers and retailers. What better way to do this than by offering your shoppers the chance to try an exciting new experience?”
The promotion will run across the following 10 Bodyform products: so slim liners, multistyle liners, normal single wrapped liners, extra long liners, extra protection normal liners, extra protection long liners, ultra normal (non-wing), ultra normal wing, ultra super (non-wing) and ultra super wing.
The promotion kicked off this week and will end in June 2016.