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Belvita are offering shoppers the chance to win a trip to the “most positive place on earth” (Finland!) in a new on-pack promotion, and retailers can also win prizes to spread the love in their stores amongst staff.

The country was officially named as the Most Positive Place on the Planet in a study from Oxford University’s Wellbeing Research Centre last year.

Spanning a range of leading SKUs, the promotion is offered as a pick me up for shoppers and mirrors the brand’s Positive Energy identity and messaging, aiming to help consumers find something to look forward to.

Shoppers simply purchase a pack and scan the QR code for their chance to win. Four lucky entrants will win one of our grand prizes of a trip to Finland, worth up to £6,500, with a raft of other instant win prizes up for grabs every day, including 90 wellness days and 1,000 £50 cash prizes.

However, in addition, independent retailers can head to Mondelēz International’s trade facing website www.snackdisplay.co.uk and fill out the entry form to be in with a chance to win. There are £750 worth of Amazon vouchers for staff (15x £50) as well as stock worth £200. The winner will also receive the opportunity to have a Mondelēz International team member run sampling in their store for up to four hours.

Nancy Moore, brand manager for Belvita, said: “We’re excited to kickstart the New Year by bringing retailers their very own version of the promotion and the chance to win some big prizes.”

The promotion is supported with a 360-degree campaign including digital an out of home advertising in-store, alongside in-depot POS materials and runs until 31 May.