Sour Patch Kids Strawberry

Sour Patch Kids has unveiled Sour Patch Kids Strawberry.

Sour Patch Kids Strawberry joins the brand’s UK range which also includes Original, Cola, Fruit Mix and 2022 NPD, Watermelon. Available from July, the newest addition will be available in 130g bags with an RRP of £1.50 in line with the other flavours.

Brand manager for Sour Patch Kids at Mondelēz International, Cieran James said: “The growth in this category means there is a real opportunity for an established and thriving brand like Sour Patch Kids to drive incremental sales for retailers by bringing insightful innovation to the confectionery fixture; and our new Strawberry flavour is set to do just that. This is our first new flavour addition in the UK since Watermelon – which generated impressive results – and as Strawberry is the number one fruit flavour in the category this deliciously sour treat is set to fly off shelves. We can’t wait to hear what retailers and their shoppers think!”