belVita Fruit Crunch Apple & Pear

BelVita has launched a special promotion to engage shoppers across the UK this autumn. As part of the brand’s ‘Positive Energy’ campaign, promotional packs across the BelVita range – including its three brand-new non-HFSS additions: BelVita Fruit Crunch and BelVita Soft Bakes Filled Apricot – are available in-store now until 31 October.

Shoppers will be eligible for hundreds of prizes up for grabs including a £650 gift card for a participating retailer of their choice or a month’s grocery shopping.

Shoppers will have the chance to win one of 250 instant win prizes including Spotify and Netflix gift cards, Lifestyle vouchers and 1-month Headspace subscriptions. Additionally, all entrants during the promotional period will also be enrolled into a grand prize draw, with five lucky winners being awarded the £650 gift card grand prize.

To be in with a chance to win, shoppers simply purchase any BelVita product, visit positiveenergy.belvita.eu, enter the last eight digits of the product’s barcode and complete a short online form to find out instantly if they are a winner.

Amy Lucas, brand manager for BelVita at Mondelēz International, said: “We’re excited to offer shoppers hundreds of chances to win some incredible prizes, and to help retailers drive incremental sales off the back of the launch of our three brand-new non-HFSS additions.

“We advise retailers to stock up on the belVita product range – particularly the new BelVita Fruit Crunch Raisin & Currant, BelVita Fruit Crunch Apple & Pear, and BelVita Soft Bakes Filled Apricot – to build excitement and tap into additional sales from new shoppers as well as loyal BelVita fans.”